Regardless how big or small your company is, choosing the right platform to build your website is a crucial decision. Your choice not only impacts your site’s aesthetics and visual appeal. It also will influence your visibility in search results. So the question becomes: Should you use Wix vs WordPress for SEO? Each stands out as popular choices, but they also have their own set of advantages and disadvantages in regards to helping you stand out in the SERPs.
In this article, we’ll deep dive into the debate between Wix vs WordPress for SEO. Our breakdown will help you decide which one’s best for increasing the online presence and success of your business.
But first, let’s cover a few basics about SEO and how it impacts your business.
| Wix | WordPress | |
| Flexibility | Drag-and-drop interface with limited customization options | Extensive customization capabilities |
| Automations | Access to some plugins and tools, like those that automatically generate robots.txt files & sitemaps | Choose from thousands of SEO tools and plugins that can automate parts of your SEO strategy |
| Guidance | Offers SEO Setup Wizard for basic yet personalized SEO best practices | Can find tools or plugins to offer SEO suggestions, but WordPress doesn’t offer a basic setup wizard like Wix |
| Advanced SEO | Generally more simple with fewer advanced capabilities | Great for advanced uses because able to adjust underlying code and go beyond the default settings |
| Summary | Excellent choice for beginners. Simplified approach to building an SEO-optimized website for those who prioritize ease of use | The best option if you have the technical know-how and desire to make a fully customized, SEO-friendly website. Food for those seeking greater control over every detail. |
SEO and Its Impact on Your Business
When constructing a website, design is only one slice of the pie. A bigger slice is ensuring that it’s visible to potential visitors.
This is where SEO comes into play. SEO involves improving your site to increase its rankings when people search for products or services related to your business on Google and other search engines. So naturally, the debate between Wix vs WordPress for SEO remains relevant as you decide which option helps propel your business to the top of search results.
The higher your site’s visibility, the more likely you are to garner attention. With keyword analysis and on-page optimization, you can improve the organic traffic to your site and ultimately attract more prospective customers to your business.
Choosing between Wix and WordPress for SEO is a key piece to solving this puzzle of visibility.
WordPress: A Powerhouse of Flexibility
More than 32 million websites today are built with WordPress. It’s the platform that powers a wide variety of the web, from small personal blogs to large corporate websites.
In the debate between Wix vs WordPress for SEO, one of WordPress’ most significant advantages is its adaptability. Users have access to thousands of themes and plugins that are dedicated solely to enhancing SEO.
This rich ecosystem allows for extensive customization. That’s true whether you’re tweaking the backend for better performance or overhauling the frontend for a more engaging user experience.
However, WordPress’s flexibility doesn’t come without complexity. The open-ended nature of the platform can be potentially overwhelming for those without the right technical skills.
Managing updates and ensuring compatibility between various plugins can also pose challenges. This might detract you from focusing purely on SEO.
If you’re willing to dive into a bit of coding, the customization possibilities of a WordPress site are nearly limitless. This makes it a robust choice when comparing Wix vs WordPress for SEO for anyone serious about dominating their online niche.
Wix: Simplicity for the Masses
In contrast, Wix is celebrated for its simplicity and ease of use. It has intuitive design tools and a drag-and-drop interface that allows anyone to build a professional-looking website without ever touching a line of code.
In the faceoff between Wix vs WordPress for SEO, Wix has made some significant strides. They now offer a more streamlined approach, which includes features like an SEO wizard that guides you through basic optimizations.
However, Wix’s simpler system does come with limitations. Advanced users may find the SEO tools and customization options too basic and restricted – especially if they need complex, tailored SEO strategies.
This platform might not offer the same level of customization as WordPress. But it powers over 8 million sites on the web, which means Wix does provide sufficient SEO capabilities for most small to medium businesses.
For those who prioritize ease of use over intricate control, the decision is clear in comparing Wix vs WordPress for SEO: Wix is the more accessible of the two. Its all-in-one features can ensure your site not only looks good but is also equipped to compete in search engines.
Is SEO Better on WordPress or Wix?
Beyond keyword selection and link building, no other factor will have as much impact on search visibility as where you decide to build your site.
Let’s dig into the Wix vs WordPress for SEO debate further to see what makes each platform a worthy contender for your business by comparing their built-in tools and customization capabilities.
Is Wix Good for SEO?
As we mentioned earlier, it’s made major leaps to become more SEO-friendly for users.
For example, Wix will automatically generate and update your sitemaps and robots.txt files. This will ensure that search engines can easily crawl and index your site.
By automating this process, it removes the needs for manual intervention. This can be a relief for beginners or those who prefer a more hands-off approach to their site’s backend operations.
Additionally, the Wix SEO Setup Checklist provides a personalized plan, which guides users through a step-by-step optimization process. For SEO newcomers, this tool helps for understanding best practices and how to implement them on a site without deep diving into more complex strategies.
Is WordPress Still the Best for SEO?
WordPress thrives in its ability to provide deep customization and advanced capabilities. When it comes to Wix vs WordPress for SEO, the latter allows users to access and modify their site’s underlying code.
This access enables you to implement advanced strategies like schema markup for rich snippets or precise control over HTTP headers for SEO-focused HTTP status codes. Such capacity can significantly enhance your site’s discoverability and relevance in search engine results.
WordPress users can also enhance their SEO efforts by using powerful plugins, like Yoast SEO or All-in-One SEO Pack. These tools offer features like detailed content analysis, keyword optimization, and real-time feedback on your pages’ SEO performance.
But beyond Yoast and AIOSEO, WordPress’ vast ecosystem of plugins lets users extend their site’s capabilities far beyond the default settings. This flexibility enables you to tailor every aspect of your SEO strategy, including:
- Speed optimization through caching plugins.
- Easy setup of custom post types tailored to unique content needs.
- Enhanced security that helps safeguard your SEO gains against potential threats.
These capabilities and more can potentially improve your site’s authority and relevance in your niche.
Why Choosing the Right Platform Matters
Selecting the right platform for your website is both a technical and strategic decision that has long-term implications on your SEO. The platform you choose must align with your current technical expertise and support your future ambition.
If you’re stuck between deciding Wix vs WordPress for SEO, consider how each platform can support your objectives. Wix offers user-friendly SEO tools that are great for novices, while WordPress provides extensive customization opportunities for more advanced tactics.
At Taktical Digital, we understand the nuances of both platforms. Whether you’re building on Wix vs WordPress for SEO, our team of experts knows how to leverage maximum potential from each.
As an SEO agency, we’ll work to build a strategy custom tailored to your goals and needs. If you’re looking for a partner to navigate the complexities of search with you, let’s chat.
