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Growth Hacks:
Growth Hack #1 – Use the Right Words to Stop Your Emails From Being Sent to Spam:
“Hot words” can either be an email marketer’s best friend or worst enemy when it comes to open rates.
The words that get you sent to spam can include:
– Sale
– Deal
– Guaranteed
– Hurry
– Look inside
– Groundbreaking
– Once in a lifetime
The right words that get people to open your emails are:
– Remember
– Now
– You
– New
– This
Be careful to strike the right balance between appealing/enticing and over-promotional. The latter can send you straight to spam.
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Growth Hack #2 – Beat Spam Filters With Direct Links:
Avoid awkwardly requesting your new clients to check their spam or promo tabs to find your emails.
For any customers using Gmail – which will be many – give them a direct link like this: https://mail.google.com/mail/u/0/#search/in%[email protected]/
This allows them to easily find your emails right away.
No need to filter through unrelated folders or messages.
The only thing left to do is to change our email to yours!
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Growth Hack #3 – Ask a Question, Increase Conversion Rates 45%:
ReportGarden analyzed 630 million ad impressions and found that three things universally increased conversion and click-through rates in ad design:
1. Inserting a question mark in your headline → +45% CVR
2. Adding “www.” to your Display URL → +54% CTR
3. Including the words “Now” or “Get” in the copy → +20% CVR
Source: https://reportgarden.com/2015/11/10/infographic-search-ads/
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