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Special Issue: 27 Phrases and Tips!
Instead of 3 growth hacks, we give you 27 growth hacks from 1 website:
Booking.com is the king of converting visitors into customers.
Here are TWENTY SEVEN amazing phrases and tricks they use.
1. VALUE PROPOSITION: “586,000+ hotels, apartments, villas and more.”
2. SAFETY: “FREE cancellation on most rooms!”
3. SOCIAL PROOF: A list of recent bookings that refreshes every few seconds.
4. EXIT INTENT: An exit pop-up “Discounts of 20% or more!” or “Save at least 20% in Rome” if you’ve already chosen a country.
5. SAFETY: “Lowest price guarantee.”
6. VIRAL CONTENT: A clickable list with the most popular search elements.
7. FILTERS: Filter criteria: Recommended, Stars, Review score.
8. SOCIAL PROOF: “There are X people looking at this hotel.”
9. SOCIAL PROOF “Latest booking: X minutes ago.”
10. AUTHORITY: Booking.com, “#1 accommodation site + trust labels.”
11. SOCIAL PROOF: A carousel-like overview of testimonials.
12. USER EXPERIENCE: Big, beautiful pictures.
13. SCARCITY: We have only X left on our site.
14. SAFETY: “FREE cancellation before {DATE}.”
15. LOW FRICTION CONVERSION: Reserve (Confirmation is Immediate)
16. SCARCITY: “Hurry! This is a limited offer.”
17. LOW FRICTION CONVERSION: “No payments needed today. You’ll pay during your stay.”
18. SOCIAL PROOF: “This property is in a good location. Guests have rated it X.”
19. SOCIAL PROOF: “You’ve selected a hotel with a guest review score of X.”
20. SOCIAL PROOF: “X guests from {YOUR COUNTRY} have made a booking in the last 5 minutes.”
21. CALL TO ACTION: “Your secure booking starts here – it only takes 2 minutes!”
22. EXIT INTENT: An exit pop-up: “The details you’ve entered will not be saved if you leave this page.”
23. AUTHORITY: Quote: “Booking.com is one of the largest and most valuable companies in {SELECTED COUNTRY}.”
24. SAFETY: “Change of plans? Hey, it happens. You can easily modify your dates, guest details, add special requests, or cancel your entire booking before {DATE}.”
25. LOW FRICTION CONVERSION: Credit card number: “No charge – only needed to reserve your room.”
26. LOW FRICTION CONVERSION “Your credit card will not be charged – it’s only needed to guarantee your booking.”
27. INSTANT GRATIFICATION: Book this room. Get instant confirmation.
