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Growth Hack #1 – Write With Your Eraser
Consider it like this: You get $100 for every word you remove from your title.
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Growth Hack #2 – Don’t Exaggerate:
An honest line always feels warmer, don’t you agree?
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Growth Hack #3 – No One Cares What You Can Do:
We’re not trying to insult you. We just mean everyone cares what you can do for them.
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Growth Hack #4 – Avoid the Passive Voice:
Not only will the passive voice cost you in terms of readability score, but it’s also just plain awkward.
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Growth Hack #5 – Don’t Kill Your Personality:
The best brands feel “real”. Be relatable, funny, cheeky, serious, loopy – the point is just to be authentic.
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Growth Hack #6 – Avoid “Landing Page Words”:
You know how people joke about buzzwords like synergy? Well, the same can be said for landing page buzzwords.
Avoid these:
Unlock, unleash, exceed, empower, supercharge, etc.
Just like synergy, real people don’t talk like this.
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Growth Hack #7 – Find the Tension:
Pleasant gets forgotten. Don’t be the wallflower of content: Create interest with conflict.
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Growth Hack #8 – Avoid “Contained” Titles:
If you say it all from the get-go, what incentive do people have to keep scrolling? Instead, write titles that pull your reader down the page.
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Growth Hack #9 – Formatting Matters:
Write scannable copy. This means:
– Use headings
– Replace commas with periods
– Get rid of flowery language (too many adjectives and adverbs are a no-no)
– Create a storyline
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Growth Hack #10 – Think Slippery Slide:
Every line of copy should lead to the next. Play the ad above and you’ll get it: You won’t be able to stop.
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Growth Hack #11 – Your First Line is Crucial:
If people don’t read the first line, they’re not going to read your second line either. The secret to a great first line? Keep it short.
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