Growth Hacks:
Pop Ups Don’t Hurt
Clients sometimes ask the Taktical team if adding an email signup popup would hurt bounce rates.
This experiment proves that it does not.
While the email signups increased by nearly 300%, bounce rate dropped by only 1%.
Source: https://danzarrella.com/my-data-shows-email-popups-work-and-dont-hurt/
+8.2% in Sales With an “Exit Intent” Popup
When someone’s mouse moves out of the browser window, that is usually a sign that they are going to leave your site.
Multiple services offer the ability to create a popup window offering a special deal at that moment.
James Foster’s experiment showed nearly a 10% increase in sales with this one little move!
Source: https://sitesforprofit.com/exit-intent-popup
Prices Ending in $9…Still Works!
Researchers from Yale and The University of Chicago ran an experiment for price variations.
In their experiment, a mail order catalog was printed in 3 different versions and sent to an identical number of people. A standard woman’s clothing item was tested at the prices of $34, $39, and $44.
Results:
In all tests, the item ending with the number 9 price got the most sales.
Even when the item was priced at $39, it got more sales than the same item priced at $34!!
Source: https://web.mit.edu/simester/Public/Papers/Effectsof$9.pdf
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