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If you haven’t realized it already, Amazon PPC marketing can be a lucrative strategy. Ever since it rolled out its self-service advertising tool in 2014,

Creating multiple variations of ads has always been of the utmost importance for Facebook marketers. Testing combinations of headlines, images, videos, and more allow PPC

So you’ve launched your Facebook ad and you’re noticing your click-through rate and engagement is lower than expected. You tweak the copy, change the visual,

It’s a misconception that Snapchat advertising is the least effective form of social media marketing. In fact, users spend twice as long using Snapchat per

In an age where social media advertising is a $16.3 billion business, launching a successful ad campaign on a social media platform is essential for

Humans are habitual, predictable creatures. That’s not an insult; it’s an objective fact. We each act in a way that can be assessed and analyzed

While paying attention to your competitors’ ratings is useful, there’s more than one reason to check the traffic flow of other websites. Whether you’d like